by Janice H. Reinold on February 27, 2010
I’ve using Twitter for about 3 months now, and I’m finally starting to understand it better. I was one of those people who thought Twitter was just about the status updates that you have on Facebook, but after playing around with it for a few months I now realize that it’s actually much more interesting [...]
by Janice H. Reinold on February 24, 2010
To add to last month’s entry on guerrilla marketing, I recently came across a blog called Guerrilla Sushi that featured Gap’s attempt in informing customer’s on their Sprize Loyalty program. In a nutshell, Gap’s program pays customers back on clothing if it goes on sale 45 days after the purchase date, so customers don’t need [...]
by Janice H. Reinold on February 19, 2010
Have you been watching the Winter Olympics? If you have, you must have seen the latest P&G commercial: I saw this the other night when I was sitting on the couch with my tub of Ben & Jerry’s ice cream and was completely blown away. I think this commercial is so clever of P&G, very [...]
by Janice H. Reinold on February 18, 2010
One brainstorming session after another and countless feedback from our professors, my classmates and I are finally starting to establish topics for our theses. While my topic revolves around American television sitcoms for the Japanese audience, a good friend of mine decided to base her study on the perception of beauty through advertising campaigns. First, [...]
by Janice H. Reinold on February 8, 2010
“Hey do you want to watch the Super Bowl?”“Sure, I’ll watch it for the ads,” was my enthusiastic response. Even though I still don’t really understand the rules to football, I look forward to seeing the ads that companies pay $3million for a 30-second spot. I got my popcorn ready, sat on the couch, and [...]
